When Brazilian bank, Bradesco, bought HSBC’s Brazilian division in 2015, no one knew exactly what Bradesco was getting. The word at the time was HSBC had five million account holders, and there were 851 branches and more than 1,800 self-service stations. The 4,728 HSBC ATMs also put the bank “over-the-top,” in terms of saturating some Brazilian markets. There were plenty of bugs to work out over the last two years, but thanks to Luíz Carlos Trabuco Cappi and his executive team as well as employees, the transition was better than expected. HSBC did keep a small presence in Brazil in order to serve their business customers.
But that is what Luíz Carlos Trabuco Cappi does. He makes transitions and banking strategies fall in place. He has 40 years of banking industry experience, so there’s not much Trabuco doesn’t know about bank management. The word in the banking industry is Bradesco is closing the gap between their bank and Itaú-Unibanco. Mr. Trabuco is playing a major role in the goal to increase sales, cut losses, and make more money. In the first half, financial figures hit an all-time high for that time of year and the second half of the year may end up stronger than the first half. Wall Street is pushing investors to buy Bradesco stock.
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Many stockbrokers believe Bradesco is a good stock to buy now and in 2018. The recession seems to be out of gas, and the government is trying to get its economic ducks in a row, so Brazilian banks stand to make even more money in 2018, according to Brazilian economists. Luíz Carlos Trabuco Cappi is the man who is orchestrating Bradesco’s incredible revenue growth, according to other bankers. But Trabuco likes to give the credit to his team at Bradesco. Luiz has always put the team first. As the Bradesco team gets bigger, Trabuco finds ways to address banking issues without creating drama.
Mr. Trabuco is 66-years-old now, and he is looking for a replacement. But replacing Trabuco is not easy. His banking track record speaks for itself, and his social and environmental programs help thousands of Brazilians every year. It’s hard to say when Trabuco will retire. He’s in the right place at the right time, according to Wall Street. Investors like consistency and no surprises and Trabuco understands that. Trabuco will always be part of the Bradesco banking family in some way. His legacy is still being written.
Learn more about Luiz Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856