Kate Hudson, Don Ressler, and Adam Goldenberg ‘s Fabletics are really setting the standards when it comes to women’s athletic wear.
During the time Don Ressler and Adam Goldenberg were brainstorming their business concept of women’s athletic wear, the industry was dominated by either plain looking athletic gear that is comfortable and efficient or stylish gear but lacking in mobility and flexibility. Or, the opposite, there were brands that were focusing on living colors while lacking comfort or quality of fabric. When the two entrepreneurs noticed that scenario, that is when Adam and Don came up with the innovative idea to combine style and effectivity together, and that is when Fabletics was born.
However, Coming up with ideas and actually coming up with a product are two different things, as you also need a business model and somehow convince your target audience to buy your product.
The first challenge for them was the cost and acquisition of the materials. The solution that they thought of is getting a brand ambassador that is both charismatic and passionate. A few months after that idea, Kate Hudson became a part of the team.
Kate Hudson became Don Ressler and Adam Goldenberg’s partner in Fabletics and since then became the official face and voice of the brand. The knowledge of Kate Hudson about the fashion world and, being a woman, she also knew the pain of not having fitness gear with enough variety, so she quickly became an essential addition in Fabletics.
Customers and the staff of Fabletics alike like her charming personality especially with her hands-on approach to engaging customers and promoting the product, as both entrepreneurs realized her naturality with marketing. She is also responsible for getting Demi Lovato, another charming and fit actress to be an ambassador of the brand.
Marketing experts also credit Fabletic’s success to the positive reviews it gets online. And this was possible to the effective social media campaign of Fabletics who makes extra effort to reply to every review they get. Kate Hudson herself engages customers in social media. Most importantly, the positive reviews Fabletics receives is simply due to the fact that people love their product.
This is truly a big win for Fabletics because each honest, positive review they get increases their search engine rank, making their company more visible to more people. And this is why their sales on Amazon is skyrocketing.
Be sure to try out Fabletic’s online Lifestyle quiz to receive personalized workouts and outfit picks!