Fabletics is a wildly successful company that has been able to keep growing through the different opportunities that they have had. The way that the company has performed is different from many other companies and the people who are a part of it have seen the growth happen very quickly. Kate Hudson, one of the most recognized faces of the company, has been helping to design the styles since the company first started and she wanted to make sure that she would be able to continue doing it no matter what was happening with the company.
The thing that makes Fabletics so unique is the fact that people get a personalized shopping area. After they go to the site and take the style quiz, they are given a list of things that they can buy that will fit in with their style quiz. This is the reverse showroom and helps women to have a clearer idea of what they would like. Most of the time, people who shop with Fabletics are able to find something that was chosen by a personal stylist who made the choices based on the style quiz. It was something that made a difference in the way that things were done with the company.
Since Fabletics has gained so much popularity, they have decided to start selling on other avenues. Amazon is the first site where they are going. When they make their debut on Amazon, they won’t have to worry about competing with other people and they won’t have to try new things to make the right choices. It is something that the company is going to set up and something that they hope is going to help them reach more customers. When Fabletics is on Amazon, they will also be able to allow shorter shipping times to their clients.
Along with this new online buying option, Fabletics also has retail stores. While they plan to keep most of their sales on the Internet, the company hopes that having a retail store will help them to reach even more customers. The idea behind a retail company will also make it easier for the people to be able to get what they need out of the shopping experience. Those who are visiting malls can simply stop in the Fabletics store and get all of the clothes that they want. They can also try them on at these stores.