Nathaniel Ru is the co-founder of Sweetgreen, the most forward-thinking business model in fresh and healthy fast food. As a college student at Georgetown University he and classmates Jonathan Neman and Nicolas Jammet filled a void for healthy eating in the popular college town by opening their first restaurant in 2007 (http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/). The restaurant surpassed their expectations by gaining customers during winter break when the campus turns into a ghost town. Now with forty locations across the United States Sweetgreen is changing the way that customers think about fast food by offering local, organic and beautifully imaginative real food. The restaurant is so popular there are often long lines of hungry patrons.
But it’s not just the concept of eating healthy that has grabbed the public’s attention. Nathaniel Ru and his partners have married the concept of food and technology in a way that surpasses other fast food chains. Customers love the idea of ordering via their laptop or mobile phone with thirty percent of orders being placed through the Sweetgreen website (http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/). Frequent visitors can download the Sweetgreen app which tracks how much is spent. Once the customer has spent $100 part of the purchase price is donated to Sweetgreen in School which teaches children the benefits of a healthy diet.
Nathaniel Ru doesn’t follow the usual business models when it comes to management style. Sweetgreen doesn’t house a large corporate headquarters. Instead they have offices on each side of the United States. Employees who work in the corporate locations spend time working in the restaurants so that they are in tune with all aspects of the company. To accomplish this massive job shift the offices close five times during the year. Learn more: https://twitter.com/nathanielru
Not only is Nathaniel Ru the energetic co-founder of Sweetgreen he is also a principal at SWTLF Ventures. He graduated from the McDonough School of Business at Georgetown in 2007 with a degree in finance. Nathaniel Ru created Sweetgreen with his partners to create relationships with diners and farmers in an environment that is welcoming, creative and affordable. He believes in supporting the communities and fostering local partnerships. Nathaniel Ru’s desire to promote change is exemplified through the restaurant’s nutritional education program and the Sweetlife music festival connecting music, food and people. Learn more: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html