As most British chains continue experiencing the impacts of coronavirus, people are anxious about the future of British high streets– especially the former employees who are now struggling to secure new job opportunities. The pandemic has led to significant challenges experienced by employees and the entire cities and towns. But Jack Mason, a renowned entrepreneur, encourages people to believe the future of marketing is not tarnished. It may not be easy to envision their city blooming again, but there are high chances of the city enhancing its street experience. Here is what Jack Mason Inc & Co CEO shares on the reigniting high street after covid-19.
Shift to E-Commerce
According to Jack Mason, people need to accept a change in how they used to shop. Coronavirus pandemic has made people shift to e-commerce and adoption of new shopping trends. A few people miss going shopping in physical stores, but the majority enjoy the benefits of shopping online. People can also compare product prices with a click and have a wide range of options. As more people are shifting to e-commerce, the high street will evolve, and here are some of the changes in the high street.
1. High Street Funding
The government has set aside over £95million to fund the restoration of England’s high streets conservation areas. The fund targets more than 68 high streets in historical England. It sounds like a great idea for starters, but many towns and cities are finding this disheartening.
Jack Mason Inc & Co CEO elaborates the government will implement other changes that will be beneficial to all. He also advises businesses to reshape their product and services for enhanced success through future-proofed and pioneering methods.
2. Service-Driven Commerce
Jack Mason notes that as businesses evolve, we expect them to adhere to inventories and explore the online domain- where most of us shop nowadays. In stores are expected to engage customers and offer more than what screens offer if they want to exist.
Not everything can be bought online. With this, service-related businesses on the high streets have a strong background. Those looking to purchase business experiences can acquire it on high streets. It means community hubs, beauty salons, and electronic shops can acquire more purchases.