Dickey’s Barbecue Restaurants Inc. is the largest BBQ restaurant chain in the world, and much of that success is thanks to the insight of its CEO Laura Rea Dickey. Having a great affinity for information technology, and pushing the boundaries of tech in general,

Laura Rea Dickey realized just how much the fast-casual industry was lagging behind in technological advancement. This realization allowed her to develop her core principals which is to use information technology to its fullest, and to focus the business model around the needs of the customer.

A New Strategy

Laura Rea Dickey Net Worth’s strategy that made her company so successful revolved around using new technology to gather information on customer habits, and to then use predictive analytics to develop business plans that would cater to what her customers wanted. Using advanced artificial intelligence to carry out this plan, Dickey’s Barbecue Restaurants Inc. would revolutionize it’s operating procedures, and become the world’s #1 BBQ franchise as a result.

Smarter Franchising

Many businesses that use the franchise model simply let their franchises do things their way. However, Laura Rea Dickey was more concerned that franchises of Dickey’s Barbecue Restaurants Inc. maintain the solid branding, and high-level customer service that the chain is known for.

To facilitate this Laura came up with the “Barbecue U” training program that would ensure that all store locations followed the exact same procedures. This created a very strong brand and made it possible for the franchise to reach the levels of success that it has.

Who is Laura Rea Dickey?

Laura Rea Dickey is the CEO of Dickey’s Barbecue Inc. and has over 20 years of experience in the fields of marketing and technology. She started out as a consultant for the company which was owned by her husband’s family, but was quickly made CIO, then eventually CEO. It was her leadership that shaped Dickey’s Barbecue Inc. into the success it is today. Read this article for related information.


Find more information about Laura Rea Dickey on https://www.topionetworks.com/people/laura-rea-dickey-6026cc6c105eb5310e68fbff